Our service connects customers to Uber-speed delivery from … Now that Uber has achieved considerable scale, there are three types of key activities: (a) operational excellence, e.g. When we speak of disruptive innovation, one of the examples that often crop up is Uber Technologies Inc. or, simply, Uber, which was able to transform the transport industry as we know it today. MyTaxi, a German start-up is rapidly scaling up its operations throughout Germany and expanding into Austria, Spain, the US and other countries. Digital, technology and disruption are frequently used buzzwords when telling the Uber story. UberEATS is on a mission to make eating well effortless for everyone, everywhere. Moreover, first mover advantage in internet-based ride-hailing sector is one of the most important points of Uber competitive advantage. Uber: innovation or scam? Therefore, it can be argued that operating at low costs thorough innovation is placed at the core of Uber business strategy. Boasting more than 8 million users, it is responsible for more than 1 million cab rides every day. Learn how you can leverage the Uber platform and apps to earn more, eat, commute, get a ride, simplify business travel, and more. [185] When a customer makes a request, drivers are notified on an official Uber mobile app and provided information about where Uber Technologies Inc, the world’s largest provider of personal transport has surely made it into the top 10 of water-cooler conversations. safety; (b) continued expansion to new countries and cities; and (c) improve existing value propositions and develop entirely new ones. Safety the New York Times reported on concerns regarding the manner in which the Uber app notifies drivers about new requests for pick-up from customers. It made it possible for the taxi- or cab-riding public to avail of Uber drivers – their cars and driving services – through the use of a mobile app on their smartphones. Is Uber a Disruptive Innovation? There are probably good reasons why customers are turning to Uber services, be it the simplicity of the process or the unpleasant services of taxi drivers. Uber was founded in 2009 and is currently present in 60 countries and more than 300 cities. Key activities. Uber offers similar services in San Francisco, Boston, Chicago and Toronto. Uber is one of those rare tech companies in the world that has been valued at over $50 Billion. Uber was founded by Travis Kalanick and Garett Camp in San Francisco, United States. Firstly, it studied a previous failure in which Uber failed to be innovative enough. ... Disruption is a process. INNOVATION: THE CASE OF UBER QUYNH DOAN Senior Student at RMIT University E-mail: S3515535@rmit.edu.vn, qjen.doan2812@gmail.com Abstract - This paper presents a case study of Uber regards to innovation process and management. 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